When Fierce Compassion Meets Tear Gas: The Ridglan Beagle Rescue

A few weeks ago, I stood in a trench filled with manure while tear gas canisters flew over my head… trying to help save beagles from a breeding facility in Wisconsin.

If you had told me a year ago that I would be dodging rubber bullets in an attempt to rescue dogs bred for research, I’m not sure I would have believed you.

And yet here we are.

The last several weeks have been an absolute whirlwind, and I’m still processing everything that transpired, but I want to share at least part of the story with you…

And let’s start with the happy news:

rescued Ridglan Farms beagles

As of today, 1,000 beagles from Ridglan Farms have been released, and another 500 are being released over the next couple of days.

I had the honor of helping with the evacuation.

As many of you know from following me on social media, I was a team leader for what became the largest mass open rescue effort in history — the attempt to free the beagles trapped inside Ridglan Farms in Wisconsin on April 18th.

And before I go any further, I want to say this:

The vast majority of us who showed up that day were ordinary people.

Teachers. Veterans. Students. Parents. Animal lovers.

People who simply reached a point where looking away no longer felt acceptable.

People who believed that if innocent beings were suffering behind those walls, someone should do something.

I won’t go into every detail, but as trained and prepared as we thought we were… nothing could have prepared us for the level of violence we were met with by law enforcement that day.

When we arrived at the facility, I was one of the first on the scene with my super fit team. Our responsibility was to move the massive hay bale barriers that had been set up around the property.

Nonviolent animal advocated pepper sprayed

We waded through trenches filled with manure (yup, Ridglan spent big bucks on literal booby traps), and as we approached the hay bales, the tear gas canisters started flying.

The first canister hit, and when I inhaled it, I truly felt like I was suffocating.

In that moment, every carefully prepared plan went out the window.

There were somewhere between 600 and 1,000 of us there that morning.

Many people were injured by law enforcement, who were protecting the interests of an animal-abusing corporation instead of protecting the innocent victims trapped inside those walls… the dogs.

My friend and co-lead, Christy — an Army veteran — agreed when I told her it felt like a war zone.

And honestly… it did.

There’s something deeply revealing about a society that responds to people trying to carry beagles to safety with tear gas and rubber bullets… while calling the cages and experiments happening behind those walls “science.”

Without going into too much detail, I can tell you that everyone I spoke with who was there agreed on one thing:

The physical pain from the tear gas, pepper spray, and rubber bullets was nothing compared to the emotional pain of walking away that day without beagles in our arms.

beagles inside Ridglan Farms

And even that pain was nothing compared to what those dogs endure.

The cages.
The isolation.
The fear.
The experiments.

In the days and weeks that followed, I buried myself in the ongoing efforts to ride the momentum of the attention we had gained.

There were press conferences, protests, sit-ins outside the jail (many of us had been arrested), and demonstrations at the Wisconsin State Capitol.

I helped heavily behind the scenes with media efforts — trying to make sure our side of the story was heard far and wide, while encouraging people to pressure public officials to enforce the animal cruelty laws and free these dogs.

And then, less than two weeks later, I was back in Miami, leaving a client’s place when I got the call…

The negotiations that had been ongoing with a large rescue organization had finally gone through.

1,500 of the dogs trapped inside that hellhole…

were going to be released!

The wave of emotion that came over me in that moment is honestly indescribable.Ella Featured on Unchained TV about the Ridglan Beagle Rescue

Was it ideal that money was exchanged for their freedom?

No. Of course not.

The authorities should have enforced the law and evacuated those dogs themselves long ago.

But at the same time…

1,500 precious souls are being saved.

And the truth is: it took all of us.

It took whistleblowers.

It took organizations like Dane4Dogs, who had been fighting for these dogs for over a decade.

It took the leadership of Wayne Hsiung and Direct Action Everywhere.

It took rescue organizations willing to negotiate and fund a deal.

It took media attention.

It took public outrage.

It took pressure campaigns, protests, lawsuits, calls, tears, courage, and persistence.

It took ordinary people willing to put themselves in harm’s way because their conscience told them they couldn’t stay silent anymore.

It took all of it.

And when I had the opportunity to return to Wisconsin last week to help with the evacuation efforts…

I jumped on it immediately.

And this time…

Rescued beagle in Ella's arms

I got to carry dogs to freedom.

Hundreds of them.

I got to look into the eyes of beagles touching grass for the very first time.

I got to kiss trembling little faces and gently reassure them that they were finally safe.

One little beagle buried her face into my chest and completely melted when I scratched behind her ears, and it hit me all at once that this may have been the first moment of tenderness she had ever experienced.

I don’t think I’ll ever forget that.

This whole experience has changed me in the best way possible.

As exhausting and emotionally intense as parts of it have been, it has also energized me, brought deeper meaning to my life, and reconnected me to my purpose in a way I can barely put into words.

Talk about soul-aligned.

And I think one of the biggest lessons I’m taking from all of this is that compassion is not passive.

Real compassion is fierce.

Sometimes compassion looks soft and nurturing.

And sometimes compassion looks like standing in front of cages and refusing to pretend what’s happening inside them is acceptable.

At this point, roughly 500 dogs still remain inside the facility.

These dogs are under contract, meaning they have already been designated for experimentation.

Ridglan Farms is losing its breeding-for-sale license on July 1st, but incredibly, they still hold a research license — meaning they could potentially continue breeding and experimenting on dogs.

Which is absolutely insane in 2026.

Especially considering that roughly 95% of animal testing data fails to translate to humans anyway.

This outdated and cruel practice continues largely because there is money to be made.

And it needs to end.

While I can’t share everything happening behind the scenes right now, I can tell you there are many people working tirelessly to save the remaining dogs and shut Ridglan down for good.

And we’re not stopping there.

Campaigns are already being strategized to target even larger corporations involved in breeding animals for experimentation.

Because this isn’t just about one facility.

It’s about questioning what we’ve been conditioned to accept as “normal.”

I have never been more convinced that ordinary people, acting from a place of love, can change the course of history.

I saw it with my own eyes.

And I think that’s exactly why systems built on cruelty work so hard to convince us we’re powerless.

But we’re not.

Not when we refuse to look away.

If you’d like to learn more or help support the ongoing efforts to shut Ridglan down for good and help end cruel animal experimentation, I invite you to visit SaveTheDogs.io and check out this list of actions you can take today to help make animal experimentation a thing of the past.

And if this story moved you, please share it!

With fierce compassion,
Ella

The Humble Hero Everyone Needs to Know: Fiona Oakes

Fiona Oakes vegan

I had planned to give myself a break from writing this week, but here I am, having just returned from the UK and feeling too inspired NOT to share one of my experiences with you today – visiting Tower Hill Stables Animal Sanctuary (with my boyfriend, Quinn).

Fiona Oakes and Ella Magers vegansIt’s hard for me to even begin to put into words how much it meant for me to meet Fiona Oakes in person at her sanctuary (Tower Hill Stables), where she and Martin Morgan dedicate their entire lives to providing a forever home to around 450 rescued farm animals.

Fiona is the most humble hero I’ve ever met… A true champion for animals who has a story so extraordinary that they made a documentary about her called Running for Good that I HIGHLY recommend watching for a full-body-chills viewing experience! Fiona Oakes and Percy bear(That’s Percy bear in the picture, by the way, who you get to know when you watch the movie.)

Fiona, with her extreme authenticity and altruism, combined with her super-human athletic abilities, deserves a global spotlight… not for the purpose of fame, which she gives zero shits about, but rather to support her mission of amplifying the voices of farmed animals and funding her sanctuary.

That said, from what I’ve learned, she’s been let down time and time again, like when she was cut out of the Game Changers movie at the last minute without an explanation, and when Rich Roll trashed an episode they recorded without offering to re-record (and for some reason refusing to follow her or the sanctuary on social media).

Martin, Fiona’s partner in running the sanctuary, generously put Quinn and I up for the night in his home, gave us the grand tour of the sanctuary letting us help out where we could, shared his food with us, and gave us the inside scoop about the struggles they face.

The operating cost of the sanctuary is around $30,000 UK pounds per month. Martin’s salary used to cover a lot of that cost, but now that he’s retired they rely more heavily on donations which have been declining each year. Tower Hill Stables Animal Sanctuary Goat

Martin, Fiona’s partner in running the sanctuary, generously put Quinn and I up for the night in his home, gave us the grand tour and let us help where we could, shared his food with us, and gave us the inside scoop about the struggles they face.

The operating cost of the sanctuary is around $30,000 UK pounds per month. Martin’s salary used to cover a lot of that cost, but now that he’s retired they rely more heavily on donations which have been declining each year.

Tower Hill Stables Animal Sanctuary Ella Magers turkeysAnd by the way, Martin hasn’t had more than ONE day away from the sanctuary in over 20 YEARS, and he only mentioned it because I asked (he wasn’t complaining).

If you haven’t listened to the interview I did with Fiona for the Rise & Thrive podcast, it’s my all-time favorite interview. Check out the podcast episode here and watch the Running for Good documentary here.

Follow Fiona and Tower Hill Stables on Instagram, subscribe to Fiona’s inspirational Patreon account here for as little as $1/month (for just $5 you’ll be buying a stack of carrots for the animals each month), and/or donate directly to the sanctuary here if you can.

Every little bit helps!

Emmy Award Winner Alison Argo (EP 33: The Vegan Life Coach Podcast)

In this powerful ThanksLiving special episode of The Vegan Life Coach Podcast, I interview six-time Emmy Award-winner Allison Argo.

LISTEN/WATCH

Subscribe: Apple Podcast | Stitcher | Spotify |  YouTube

*Links mentioned in the episode are at the bottom of this page.


Allison Argo is a producer, director, editor, and writer whose films have won six national Emmys, duPont Columbia, and over 80 awards internationally, including Genesis, Jackson Hole, NY, Banff, and dozens of awards from New Zealand to Japan.

Allison is known for her emotionally-charged and deeply personal films – in particular her intimate portraits of abused and endangered animals. 

The nearly two dozen films she’s produced, directed and written have all been broadcast by PBS and/or National Geographic and have reached audiences worldwide. 

The Last Pig continues Allison’s mission to provide a voice for those who are not heard– and to deepen understanding and respect for all beings.  

We had an intriguing discussion, starting with Allison’s path to film-making, which involved the incredible story of Ivan the Gorilla (which has a very happy ending)!

We talk about social conditioning, why we treat some animals as pets and others as food, and about the disconnects society programs into us from an early age (why are dogs accepted as pets, while pigs are considered food and sentenced to death), and so much more.

 I had the privilege of viewing Allison’s latest documentary, The Last Pig, prior to our interview. Allison’s mission for this remarkable film is to provide a voice for those who are not heard– and to deepen understanding and respect for all beings. 

The Last Pig was one of the most extraordinary films I’ve ever seen… Absolutely beautiful, and heart-wrenching at the same time.

Here is the film’s description:

In the rolling hills of Upstate New York, a farmer is in crisis: after years of raising pigs, he can no longer bear the ultimate act of betrayal. 

This award-winning film chronicles his final year on the farm, capturing in intimate detail the farmer’s personal upheaval as he questions his beliefs and the value of life.

The Last Pig is an immersive snapshot, a tale of choice, grit, and the changing landscape of animal agriculture.

The farmer’s inner reflections share his struggle to align life with values, and through the story’s simple intimacy, the farmer’s moral quandary quietly becomes our own.

I am not only blown away with Allison’s talent as a producer, but also by her authenticity, generosity, and unwavering passion for making a positive impact on the lives of all animals and the Planet.

I’m excited to now share an opportunity for you to see the streaming of The Last Pig and get access to a special, live Q&A with Allison and the Directors of the 4 animal sanctuaries who are benefiting from the ticket sales!

Hogs & Kisses Farm Sanctuary (if you haven’t yet, you’ll definitely want to check out episode 30 with founder Anne Molina) has put together a package as part of it’s “soft launch” this week. 

The package includes a ticket to see The Last Pig as well as my latest Ebook, “Plant-Empowered: Reshape Your Body by Reconditioning Your Mind” for a minimum donation of just $10! 

$5 will be going to the other 4 sanctuaries and to help fund The Last Pig on PBS. The other $5+ will go to helping Hogs & Kisses, a 501c3 nonprofit that has been sponsoring farm pigs who are waiting for them to build what will be their forever home!

As always, we’d love to hear your feedback and answer your questions! Please share inside our Empowered Life Group on Facebook.

**And if you’re not a Vegan Life Coach Academy member yet, make sure you’re on the wait list so that you’ll be the first to know when we open our doors to new members again!

 


MENTIONED IN THIS EPISODE

The Last Pig: Website   

Hogs & Kisses Launch Package, Including The Last Pig Tickets and Ella’s Latest Plant-Empowered Ebook!

Ticket to The Last Pig Only (No Package)

The Last Pig Streaming Event Flyer

The Last Pig Trailer

 


CONNECT WITH US!

Grab the valuable gift we have for you HERE.

Have a question you’d like us to answer, or feedback you’d like to give us (we love hearing from you!)? Leave us a voice (or written) message HERE.

Interested in receiving a free coaching session to air on an upcoming episode? Apply HERE.

Letting Go as You Grow (EP 32: The Vegan Life Coach Podcast)

After some fun talk about random topics, from vegan hot chocolate, to doggie dental care, to Fireball (which took me back to college years), Stephanie and I dive into the focus of today’s podcast… Letting go.

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*Links mentioned in the episode are at the bottom of this page.


We have #MantraMonday to start each week with intention at Vegan Life Coach Academy, and last week the mantra was all about letting go. 

Stephanie wrote…

Today, take some time to think about what you have been carrying that has simply become too heavy. It is time to let go.  Let go of expectations, self judgement, anxiety, and loneliness.  It’s time to take a deep breath and enter into this week with the intention of letting go so that there is room for your growth and the new that your efforts and the universe are bringing to you! 

There are so many different areas of our lives where there is cause to let go, so we’re breaking the subject down.

On today’s episode we focus on relationships.

Check out the thread that occurred in the comments of our VLCA #MantraMonday post (we’ve changed the names to protect our members’ privacy…  

Maria: Thank you, I’m letting go of friendships that don’t serve my best self

Lilly: Ohhhh, I’ve been here. I’ve found this to be so hard when going through it and utterly liberating afterwards! Sending you strength!

Vickie: I’ve been there too, it’s such a painful place to be and it has taken me a very long time, especially to accept how such a deep affection could be transformed into something else, comprehension, jealousy and hatred at times. I am not sure I have reached a place of forgiveness yet, but at least I don’t feel so sad anymore.

Stephanie and I dive deep into the complexities of letting go of the people in our lives who are not lifting us up. 

I share my personal experience with my own energy and perspectives shifting, and how this sparked the realization that I was no longer willing to allow other people’s negative energy bring me down.

We discuss what people can do to be empowered to let go of relationships that aren’t facilitating growth.

We’d love to hear your feedback and questions! Please share inside our Empowered Life Group on Facebook.

**And if you’re not a Vegan Life Coach Academy member yet, make sure you’re on the wait list so that you’ll be the first to know when we open our doors to new members again!


 


MENTIONED IN THIS EPISODE

Vegan Life Coach Academy

 


CONNECT WITH US!

Grab the valuable gift we have for you HERE.

Have a question you’d like us to answer, or feedback you’d like to give us (we love hearing from you!)? Leave us a voice (or written) message HERE.

Interested in receiving a free coaching session to air on an upcoming episode? Apply HERE.

Miami Girls on a Mission – Hogs & Kisses Farm Sanctuary Update (EP 31: The Vegan Life Coach Podcast)

In Episode #31 of the Vegan Life Coach Podcast, Ella checks in with Anne Molina from Hogs & Kisses Sanctuary for an update.

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Subscribe: Apple Podcast | Stitcher | Spotify |  YouTube

*Links mentioned in the episode are at the bottom of this page.


If you haven’t yet listened to Episode #3 The Path to Opening Hogs & Kisses Animal Sanctuary with Anne Molina. You’ll want to listen to Anne’s fascinating story in order to get some background information that this episode builds upon.

The conversation starts out with some fun catching up and reminiscing between Ella and Anne. Then Ella shares her new ultimate addiction with us. They talk briefly about the mercury retrograde and the coronavirus before jumping into the update. 

They begin with the piece of land Anne and her husband decided to purchase. Anne shares she had her eye on it for a while. She and her husband looked at other properties but in the end came back to this one because they fell in love with it. 

One of the topics Ella and Anne discuss in this episode is all the amazing people and stories that have converged to make this project possible, including the previous owner of the property, and the special way Anne’s family is honoring the past owner’s family. 

Anne and Ella describe the amazing property and some possibilities for its use, a few of which may surprise and delight you. Plus, Anne tells listeners some fun, surprising facts about pigs. (I bet you didn’t know these!)

Then Anne updates listeners on the pigs, what they’ll need to keep the animals safe on the property, and some of the other animals they plan to give a forever home to. 

Before they can put any animals on the land however, they will need someone there, on the land at all time to ensure the animal’s safety. This is where Ella shares her incredible idea (that may change) with listeners: A tiny house, on the property where she would go and stay to help out with the animals.

What’s especially cool, is that when Ella started talking to people about the idea, she could not believe the response she received from people who wanted to help and also stay and take care of the animals. 

Anne rounds out the conversation with the overall vision of the property and the hope that they can open their barn doors to their four-legged friends this Spring. 

If you’re interested in being a part of Hogs & Kisses Sanctuary and donating to bring the pigs home please contact Ella or Anne. 

[email protected]


MENTIONED IN THIS EPISODE

Episode #3: Hogs & Kisses Farm Animal Sanctuary

Hogs & Kisses You Tube Channel

Hogs & Kisses Website


CONNECT WITH US!

Grab the valuable gift we have for you HERE.

Have a question you’d like us to answer, or feedback you’d like to give us (we love hearing from you!)? Leave us a voice (or written) message HERE.

Interested in receiving a free coaching session to air on an upcoming episode? Apply HERE.

Finding Passion & Purpose Through the Process with Chad Weller

Chad Weller Guest Interview

Our special guest today on the podcast is former professional athlete, high Performance Life Coach, motivational speaker, and my long-time friend Chad Weller. 

In today’s episode we discuss Chad’s story of how he became a vegan. You may be surprised to know it all started with a bet… but it didn’t end there. Chad has been a vegan for 25 years! 

Chad’s choice to not eat meat empowered him right from the start, and he noticed quickly how much better he felt and how his body performed. But his journey wasn’t an easy one, as he had to overcome many misperceptions as a young male vegan. We discuss several of those in this episode.

Chad opens up about his addiction to drugs and alcohol and how his recovery played such a pivotal role in finding his purpose and passion. I asked him how listeners could find their passion & purpose. He said, “If you’re searching for it, it is within you. It’s a matter of turning down the noise and tapping into your truth, power, and strength.” 

Chad knows quite a bit about tapping into inner strength, as he ran ultra marathons professionally. And for Chad, running the ultra marathons wasn’t about achieving certain times or accolades but more about connection on a spiritual level.  This connection helped him stop focusing on the results, disconnect from the outer noise, and focus inward. 

If you’re looking to start running Chad shared these tips: 

  1. Get proper shoes,
  2. Focus on the things you like about running. Not on the things you don’t. 
  3. Give it time
  4. Just start, even just 1 mile or 2

Though running was a passion, Chad discovered his purpose when he became a High Performance Life Coach. Like running ultra marathons, Chad found running a career & business, isn’t about the results, it’s about the process. Chad enjoys each and every day because he chooses to, and because he has fallen in love with the process. 

Chad is currently working on a book, and his upcoming podcast.

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MENTIONED IN THIS EPISODE


CONNECT WITH US!

Grab the valuable gift we have for you HERE.

Have a question you’d like us to answer? Leave us a voice (or written) message HERE.

Interested in receiving a free coaching session to air on an upcoming episode? Apply HERE.

Ep #3: Hogs & Kisses Farm Animal Sanctuary

farm animal sanctuary

Learn the fascinating story about how Hogs & Kisses Farm Sanctuary founder Anne Molina went from living as an omnivore, to not only embracing a fully vegan lifestyle, but also making the decision to dedicate her life to caring for rescued farm animals!

The relationships we, as humans, form with animals is far from limited to pets! Anne’s inspirational journey will not only help you on your path to a healthy, fit vegan lifestyle, but it will also fill your heart with love and joy.

Ever heard of a “micro farm animal sanctuary”?

Anne fills us in on the growing trend for people to create their own, small sanctuaries on their own land, where they can care for a smaller number of rescued animals. Cows, pigs and goats need plenty of land to roam, so many people are opening up micro sanctuaries with smaller animals, like rabbits and chickens, who can live happily on a smaller plot of land.

One theme for this episode is, “Live in possibility,” which is how we (I’m on the board for Hogs and Kisses Farm Sanctuary) are helping finding a permanent home for the 11 pigs we talk about on the show (what a story they have)… And that home could turn out to be Hogs & Kisses!

Make sure to also visit the Podcast web page to pick up our gift to you, send us a voice message with your questions, and apply to be coached on the show!

Sending lots of love and high vibes your way.💚


LISTEN/WATCH


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MENTIONED ON THE SHOW

  • Want to help the 11 piggies we talked about on the show? Contact me directly: [email protected]
  • Learn more about the Plant-Empowered Coaching Program we reference HERE 
  •  Send us a voice message with your questions, apply to be coached live on the show, and pick up the gift we have waiting for you HERE

TRANSCRIPT

Access a rough transcript of the episode HERE.

Why I Chose “Sexy Fit Vegan®”

I’ve been getting some push-back on the name of my brand recently. With comments on my Facebook posts like, “Why sexy?” and “Your a fraud, just trying to use sex to make money!”

I’d like to take a moment to address this criticism…

Many of you already aware that I knew from the age of 7 that my purpose in life is to save animals by spreading awareness about the cruelty that takes place behind the closed doors of factory farms. As a child, I thought, “If only people knew, they would surely quit eating animals!” I soon realized that it was, unfortunately, a bit more complicated than that.

I started to understand that people have been conditioned from birth to believe dogs are worthy of our love, while pigs are meant to be tortured, killed and consumed. Cats are worthy of sleeping in bed with us, while cows deserve to have their throats slit so we can eat their flesh. Dolphins are beautiful, to be ooh-ed and ah-ed at, while tuna are meant to be captured, canned, and consumed.

I also came to understand that many people do not WANT to know. Why? “Ignorance is bliss” right? Once you know you can’t not know. You no longer have the “excuse” of ignorance and must take responsibility for your choices. 

I created my brand, Sexy Fit Vegan®, in 2013, when the truth about animal agriculture (both the ethical and health aspects) started being covered in the mainstream media. The information I had been sharing with people for years, was finally being exposed in ways that could not be ignored.

The mission of my brand was clear. Bring veganism into the mainstream. So yes, my thought was, “What can I name my brand that will get people’s attention?”

The word “sexy” catches people’s eye. It does draw people’s attention, probably more than any other word in the English language. Given that catching people’s attention was my goal… Sexy Fit Vegan® it was! I was beyond excited to start building my life and work around what I’m most passionate about… veganism.

I did think about what the word “sexy” meant to me before choosing it. I’ve always considered myself a feminist. I had a mom who taught me that I could do anything I put my mind to. I’m grateful that my parents gave me the space and support I needed to figure out what was important to me.

When choosing my brand name, I thought, “What happens when I’m older? Will I no longer be a sexy fit vegan?” I quickly answered myself, “Hell yeah, I’ll be a sexy fit vegan until the day I die!” Here’s why…

True sexiness is a matter of how you feel in your own skin. It has nothing to do with other people’s opinions about your appearance. Feeling sexy starts from within.

I thought about how amazing it feels to align your actions with your true values. I considered how powerful it feels to move through the world fight for what you believe in. For me, that was a fight for the end of animal exploitation. Now THAT feels sexy to me!

Not to mention the fact that we’re human beings, and sex is a part of life. It’s part of our identity. Sex is not something to feel shameful about. So why is the word “sexy” sexist? It’s not! There is nothing wrong with striving to feel sexy!

I love what my friend and Plant-Empowered Coach, Stephanie said as we were discussing this topic. “I think it’s time that women embrace that their sexual energy is a part of their wholeness. It’s time to own the fact that being an empowered female is inherently sexual.” Males are certainly proud of their sexual energy… Why should females not be proud of theirs?

Feeling sexy is not only okay, it’s liberating!

That being said (full disclosure here), my immediate reaction to those who criticized me for using the word “sexy” in my brand, without bothering to get to know me and what I’m all about, was “F**k you!  I’ve been vegan for 24 years and have worked my whole life to make a positive impact in this world.

I use a tool I teach in the Plant-Empowered Coaching Program we call “the power of the pause” to take a step back, observe that F-You thought, and recognize that it will not contribute to my cause in any positive or productive way. Hence why I’m writing and sharing this instead!

I’ve learned that part of being a leader is having critics (a.k.a haters), and part of being a good leader is accepting that some people simply aren’t going to “get it,” and that’s okay!

My entire life is focused on empowering women with the tools they need to love themselves, overcome shame, live according to their values, and build a meaningful life, through my 6-Month Plant-Empowered Coaching Program.

A meaningful life involves using your strengths and skills to make a positive impact in this world, and there is nothing sexier than that!

Unlikely Vegan Duo Saving Millions of Lives in Bulgaria

Saving-Animals-in-Bulgaria

An Unlikely Vegan Duo Has Teamed Up To Make History By Saving Millions Of Animals (and kids!)

Only passions, great passions can elevate the soul to great things. -Denis Diderot

And it is exactly that – a great passion for compassion that has brought Ashton and Denitsa together in the Vegan Beyond project to accomplish a great thing for animals while literally changing the course of history.ashton and denitsa

Having pursued a successful career in the US fast food industry,

Ashton has always felt that his achievements at work could never be fully celebrated by his heart,

as the industry to which growth he was contributing was not aligned with his core values and beliefs. Nor were they in alignment with the moral standards he had set for himself in his personal life. Despite the fact that upper management quickly noticed his talents and skills, Ashton was finding the monetary rewards that were coming from his rising career position less and less satisfying.

This is how about six years ago he teamed up with Denitsa, an internet marketing entrepreneur and consultant, asking for her services to help him gain his freedom by developing his own business and life coaching practice. After a few years of efforts, they not only succeeded to the point where Ashton was a sought after independent Business and Life coach, but the duo had developed a soul connection that would drive them to keep joining forces for the greater good!

Denitsa’s background is curious and versatile,

as she grew up in a picturesque region of Bulgaria, spending the summers in a wildly beautiful village, where her grandparents were growing chickens and rabbits for slaughter. At the age of 16 she moved to Switzerland for high school, and then the UK, where she completed her higher education, only to get a taste of the corporate environment in a large international organization, and then go back to the country that was calling her so strongly in her heart.compassionate christmas

Already a passionate animal advocate, she knew she had to come back to Bulgaria, which was calling her with all its desperation

for young people, who are ready to stand up and be the difference everyone wants to see!

Some of her most vivid childhood memories involve 5 baby rabbits, who she rescued by bottle feeding and taking care of after they lost their mother.

At this very fragile age of four or five she felt a pain she could hardly explain.

Deep down she knew that she was rescuing these rabbits only to have them killed later on, but she was numbing the thought, as it was too much for her child’s heart. The reality she grew up with was telling her that it is ‘normal’ to slaughter animals not only for food, but for various rituals throughout the year that would bring ‘health’ and ‘good luck’.

One of the reasons that today, as an adult, she shivers at the thought of going to the countryside is because the tradition of ritual slaughter is still alive – even more than ever!

One of the WORST periods for animals is Pre-Christmas time when villages are filled with the screams of millions of pigs, fighting for their last breath

Denitsa will never forget sitting inside the house, hearing the desperate screams, while her father and grandfathers would catch the pig they have been breeding for a year, pull him out of his ‘house’ and forcefully tie him only to have him killed! She would then feel the smell of the burned skin, and a bit later her granny would bring her the cooked meat with a big smile. Even a meat-eater would find the whole thing extremely ‘inhumane’ and unbearable.

This is a scene most Bulgarian children experience many times in their lifetime, and a tradition passed from generation to generation. Not all are lucky enough to only hear the screams! The boys usually sit there watching it all, ‘learning’ how it’s done!

While in Western Europe there is a ‘trend’ toward sustainability, in Bulgaria there is a trend towards ‘going back to the roots’ which means more ritual animal slaughters than ever!

These count up to millions, in addition to a reported yearly rise in meat consumption.

If we take Mahatma Gandhi’s quote:

‘The greatness of a nation can be judged by the way its animals are treated’ –

as true, then, despite an impressive historical record (involving the salvation of thousands of Jewish citizens during WW2), Bulgaria is very much behind!

When it comes to the treatment of animals, the situation in the country is close to a horror story!

Not only that, but 99% of the population is in complete informational block, regarding widespread health and environmental information, involving plant-based eating and the environmental impact a meat-heavy diet has on our planet.

The Solution

Ashton and Denitsa have come up with a long-term strategy plan to eradicate this cruel tradition and literally change history by changing how future generations are being raised! Joining their skills, talents, and experience, they have launched a Crowdfunding Campaign for the establishment a One-Of-A-Kind Cruelty-Free Center that will target the problem at its very root! Various recent examples with Denitsa’s local network have given proof that very little is needed for people to re-consider their behaviors! Her dad gave up the killing of two lambs for the opening of his car repairing service; another friend gave up meat just after a few interactions with her, and many others are willing to re-consider after receiving a tiny bit of education!

The issue is that NONE of this education is currently existent!

The powerful Vegan Hub they are aiming to build in the place where a large leather shop used to operate will provide a multi-fold approach for a consistent, permanent change that will result in millions saved from barbaric, painful death!

It is a brave, but achievable goal, and they are urging all animal lovers, despite their eating style to join and contribute to the cause!

The New Life Cruelty-Free Food And Educational center will pro-actively instill change into the population through the provision of free lectures, seminars, workshops, printed materials, as well as an affordable vegan café and plant-based meal delivery service. This civil, peaceful, education-driven approach will be directed towards young families and mothers, who are the main decision-makers regarding meat consumption and ritual slaughters.

Ashton and Denitsa believe that anyone with even a drop of compassion in their heart would want to contribute to a project such as that.

Their slogan is…

Now who wouldn’t want to? I sure do! To support the cause, click here. Saving Animals in Bulgaria