Sean Russell is Making SoFlo a Global Hotspot for Veganism (EP 93: The Vegan Life Coach Podcast)

I had the pleasure of hangin’ with SoFlo Vegan Founder Sean Russell for this inspirational episode.


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A dynamic entrepreneur with a knack for building communities, Sean Russell is a multifaceted professional with a vast background in technology, education, journalism, entertainment, and vegan advocacy. His track record as a vocal leader and storyteller includes 25 years of combined experience in public education and multimedia communications.
Sean’s career in education began at Broward County Public Schools where he served in various roles throughout his 16-year stint, including as a teacher, counselor, technology specialist, and administrator. During his tenure, he developed and managed the county’s first school-operated summer camp program and went on to serve as the district webmaster, coordinating marketing and communication initiatives for the sixth-largest school district in the country.
Pursuing his lifelong dream of entrepreneurship and boasting more than 10,000 hours of experience producing websites, graphics, podcasts, videos, live events, and managing organizations, Sean founded Lesaruss Media in 2007. His first broadcast venture under the Lesaruss flag, Anime 3000, produced six different podcast series focused on anime and manga, airing over 2,000 episodes and garnering one million downloads. He later co-founded music channel TopSpot USA, for which he managed and interviewed more than 300 artists including Neyo, Tyga, Pete Wentz, Fat Joe, and Jeffree Star. Other projects included work with premier entertainment brands such as Nickelodeon, Live Nation, Def Jam, Sony, and Nintendo.
Furthering his work in community advocacy and pioneering a hub for plant-based living in South Florida, Sean managed marketing and event production for FATVillage and the MASS District – Fort Lauderdale’s budding neighborhoods for culture, arts, and technology – as well as for Animal Hero Kids, a local nonprofit educating kids on animal welfare.
In 2017, Sean launched SoFlo Vegans, a multichannel platform and community with the mission of making South Florida a global hotspot for veganism. In this capacity, Sean has built a network of more than 250 partners and a reach of over 100,000 people each month. As a result, SoFlo Vegans has helped to propel vegan businesses across the region and has been a key player in producing and supporting over 200 events including Seed Food & Wine Festival, Vegan Block Party, and Heal the Planet Day.
Sean is a sought-after media voice, inspirational speaker, and guest lecturer. His featured appearances include profiles and contributions in outlets such as NBC News, Crunchyroll, Miami New Times, South Florida Sun-Sentinel, VegWorld Magazine, and more. Recently Sean appeared as a contestant on the hit ABC game show, The Hustler.
Currently, Sean serves as the CEO of Lesaruss Media, merging his expertise in community building, marketing, events, and media production to deliver results for clients in the verticals of veganism, education, and entertainment.
Sean is a graduate of Florida International University, where he majored in television production and minored in education.



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A passionate vegan for the last 28 years, Ella Magers, MSW is a leading voice for revolutionary transformation in the fitness industry. Ella connects people with the information, tools, support, and guidance they need to develop holistically healthy habits, claim mental and emotional well-being, and live more fulfilling and fiercely compassionate lives. Ella is a professional speaker, published author, and coach. She is the spirited host of the inspiring Rise & Thrive Podcast and the Vegan Life Coach Podcast, founder of Sexy Fit Vegan®, and creator of the 22Reboot total transformation system. As a plant-based athlete and former bodybuilding champion, Ella was recognized as one of the world's top personal trainers by and Shape Magazine. Having healed from her own struggles with disordered eating, Ella Magers shows people that there are alternatives to crash diets and excessive workout regimens, and how to align their lifestyle with true health by using compassion as their compass. Ella is on the founding board of Hogs & Kisses Farm Sanctuary, a 501(c)3 nonprofit with the mission of creating the best possible life for farm animals while inspiring compassion for all living beings.

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